When I first got into web design, as far as I was concerned, SEO (Search Engine Optimization) was the inclusion of the META KEYWORDS and DESCRIPTION tags within a webpage. With just that, I was experiencing poor results when viewing my Google Analytics. I jumped into SEO research to discover why this was so. SEO is not as simple as it seems. The purpose of this post is to bring some simple yet effective measures to be taken to improve a websites visibility on the internet.
This post addresses some of the core aspects of SEO such as:
- robots.txt
- sitemap.xml
- dublin.rdf
- Social Networking
- Blogging
- Online Directories
- Google Adwords